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This is the full logo. The logo has been very well thought out and has many elements that are very purposeful. This is one version of our logo that can be used as we begin our marketing efforts.

At a quick glance:

  1. It clearly shows the company's name.
  2. It indicates that we are a text (SMS) based service with the chat/text bubble.
  3. The 4 and the U are used in the chat/text bubble as this is shorthand in texting in place of "For You".
  4. The chat bubble's pointer purposefully comes from "Take 2 Minutes" (with the pointer on the left as if coming from Take 2 Minutes).
  5. It is meant to show that the purpose of our service is to help make you happy with the smile emoticon.
  6. The smile emoticon is purposefully tilted as to differentiate from a typical :).
  7. The chat/text bubble as well as the additional "Definition Text" allows for callouts.
  8. Part of the hourglass was purposefully dropped to better call-out the "2". This also allowed a reduction in colors for ease of printing.

 The Full Take 2 Minutes Logo at 650x263

The above Take 2 Minutes logo is 650x263
This logo can be linked to via : t2m.logo.650.263.png
More versions and sizes are available below in this style guide.

Logos To Use

Contained below are a variety of logos and logo sizes. The available Take 2 Minutes logos can be linked to using the below provided urls and/or downloaded for use.

 
The "Simple & Clean" Version

(Shown above is 375x56)
 
The "4U Bubble" Version

(Shown above is 375x114)
SIZE FILE
 200x61  t2m.4u.logo.200x61.png
 375x114  t2m.4u.logo.375x114.png
 650x197  t2m.4u.logo.650x197.png
 850x257  t2m.4u.logo.850x257.png
 
The "For Your Happiness" Version

(Shown above is 375x152)
 
The "For You" Version

(Shown above is 375x152)
SIZE FILE
 200x81  t2m.fy.logo.200x81.png
 375x152  t2m.fy.logo.375x152.png
 650x263  t2m.fy.logo.650x263.png
 850x344  t2m.fy.logo.850x344.png
 
The "Animated Red Heart" Version (Long Animation)

This is meant to be an example of options we have. The "red" heart may not be the best chouce to use, but I did this as a nod to Love Co. If used, I can quickly swap out the red heart for a white version, or even just a solid white heart or white outline of a herat to match the other. Logos such as this example clearly would not be used for printing purposes, but can be very affective for online marketing; especially during the initial start-up period while we are trying to market what we do.


(Shown above is 375x146)
SIZE FILE BG COLOR
 375x146  t2m.logo.redLove.375.bgg.gif  T2M Black
 375x146  t2m.logo.redLove.375.bgw.gif  White
 375x146  t2m.logo.redLove.375.bgb.gif  Black
 850x331  t2m.logo.redLove.850.bgg.gif  T2M Black
 850x331  t2m.logo.redLove.850.bgw.gif  White
 850x331  t2m.logo.redLove.850.bgb.gif  Black
 
The "Alternate Animated" Version (Shorter Animation)

This is meant to be another example of options and versatility we have. This is very similar to the "Animated Red Heart" with slight variations in the animations. Again, this is only meant to show options and possibly trigger thoughts.


(Shown above is 375x146)
SIZE FILE BG COLOR
 375x146  t2m.logo.shorter.375.bgg.gif  T2M Black
 375x146  t2m.logo.shorter.375.bgw.gif  White
 375x146  t2m.logo.shorter.375.bgb.gif  Black
 850x331  t2m.logo.shorter.850.bgg.gif  T2M Black
 850x331  t2m.logo.shorter.850.bgw.gif  White
 800x311  t2m.logo.shorter.850.bgb.gif  Black

Our Colors

The Take 2 Minutes logo uses two primary colors: Blue and Orange. We have also designed an off-black to be used where needed; such as for much of the text within this style guide. We have appropriately named the two primary colors: T2M Blue and T2M Orange.

The importance of only using two colors in the logo is that is can make printing more simple. Generally, when having something printed the more colors needed the more timely and as such more costly. With this said, obviously one-color printing is the simplist.

The color codes for T2M Blue and T2M Orange are provided for reference below in: PANTONE, HEX, RGB, and CMYK.


T2M Blue
HEX : #436cae
RGB : 67 108 174
CMYK : 96 56 0 0

T2M Orange
HEX : #ffb20f
RGB : 255 178 15
CMYK : 0 25 82 0

T2M Green
HEX : #4eb18e
RGB : 78 177 142
CMYK : 72 0 56 0

T2M Black
HEX : #4c4e56
RGB : 76 78 86
CMYK : 86 69 43 55

HTML Tags

This section shows the current HTML tag designs for various tags.

<h1> : This is a Header <h1> tag.

The <h1> tag uses the following styles :

<h2> : This is a Header <h2> tag.

The <h2> tag uses the following styles :

<h3> : This is a Header <h3> tag.

The <h3> tag uses the following styles :

<h4> : This is a Header <h4> tag.

The <h4> tag uses the following styles :

<h5> : This is a Header <h5> tag.

The <h5> tag uses the following styles :

<h6> : This is a Header <h6> tag.

The <h6> tag uses the following styles :

<p> : This is a Paragraph <p> tag.

The <p> tag uses the following styles :

This is a Paragraph <p class="acuminpro-logomatch"> tag using the acuminpro-logomatch class.

The <p> tag with class="acuminpro-logomatch" uses the following styles :

This is a Paragraph <p class="sourcesans-logomatch"> tag using the sourcesans-logomatch class.

The <p> tag with class="sourcesans-logomatch" uses the following styles :

This is tagless text; only using the <body> element.

Tagless text uses the following styles :

 
 

Questions? Get In Touch!

Marc   
: marc@take2minutes.org