This is the full logo. The logo has been very well thought out and has many elements that are very purposeful. This is one version of our logo that can be used as we begin our marketing efforts.
The above Take 2 Minutes logo is 650x263
This logo can be linked to via : t2m.logo.650.263.png
More versions and sizes are available below in this style guide.
The Take 2 Minutes logo has been carefully designed to allow additional informational to be included directly into the logo; as well as the ability to quickly create future versions of the logo with specific information. This allows Take 2 Minutes to quickly produce a logo with time-sensative additions, new information, or friendly new phrases a needed. The Take 2 Minutes logo is a formable logo that utilizes a base of our company name that remains consistent and static.
This is the base Take 2 Minutes logo; simple, clean, and clearly stating the organization's name. When used alone, it should have adequate spacing around the logo. The amount of spacing is not officially defined, but room around the logo is important.
NOTE: All of the images within this slider are lower quality and should not be used outside of this slider presentation.
The base Take 2 Minutes logo uses the Acumin Pro font; which is linked to from within this style guide. Take 2 Minutes is licensed to use this font in our logo as part of our Adobe Creative Cloud subscription.
The placement of the T was adjusted from the default Acumin Pro spacing. This is important for proper reproduction of the logo. The default spacing aligns the top-right of the T with the bottom-left of the A, placing the T further away from the A.
The "2" is a custom designed shape that can be made into a more complete hourglass (twoglass) if needed. The symmetry of the two must remain intact, making the placement of the sand in the twoglass important. The sand should not be too close to the sides of the twoglass. Also, the tips of the sand should align.
The Caption Bubble can be added to the base Take 2 Minutes logo to emphasize a message or marketing effort. The Caption Bubble's text needs to remain minimal; similar to how a short text message would be. The current recommendation is no more than 6 characters. The size of the Caption Bubble needs to remain consistent with the bubble always begins over the "I" and ends with alignment to the right-bounds.
The Caption Bubble can be added to the base Take 2 Minutes logo to emphasize a message or marketing effort. The Caption Bubble's text needs to remain minimal; similar to how a short text message would be. Currently the recommendation is a maximum of 6 characters. The size of the Caption Bubble needs to remain consistent with the bubble always begins over the "I" and ends with alignment to the right-bounds.
The Caption Bubble can be added to the base Take 2 Minutes logo to emphasize a message or marketing effort. The Caption Bubble's text needs to remain minimal; similar to how a short text message would be. Currently the recommendation is a maximum of 6 characters. The size of the Caption Bubble needs to remain consistent with the bubble always begins over the "I" and ends with alignment to the right-bounds.
Similar to the Caption Bubble, the Definition Text can be added but is not required. The font and font weight were carefully chosen to ensure the Definition Text had good emphasis without overpowering the base Take 2 Minutes logo. The font, weight, or size of the Definition Text should not be edited. For all purposes, the Definition Text should always be short and concise; always being shorter than the length of the base Take 2 Minutes logo.
The Definition Text uses the Source Sans font in ExtraLight weight. Take 2 Minutes is licensed to use this font in our logo as part of our Adobe Creative Cloud subscription.
One possibility of the Take 2 Minutes logo with both Caption Bubble and Definition text being used.
Another possibility of the Take 2 Minutes logo with only a Caption Bubble.
A possibility of only using the custom designed "2" when space is limited; such as the Favicon.
Contained below are a variety of logos and logo sizes. The available Take 2 Minutes logos can be linked to using the below provided urls and/or downloaded for use.
| SIZE | FILE |
|---|---|
| 200x30 | t2m.simple.logo.200x30.png |
| 375x56 | t2m.simple.logo.375x56.png |
| 650x97 | t2m.simple.logo.650x97.png |
| 850x126 | t2m.simple.logo.850x126.png |
| SIZE | FILE |
|---|---|
| 200x61 | t2m.4u.logo.200x61.png |
| 375x114 | t2m.4u.logo.375x114.png |
| 650x197 | t2m.4u.logo.650x197.png |
| 850x257 | t2m.4u.logo.850x257.png |
| SIZE | FILE |
|---|---|
| 200x81 | t2m.fyh.logo.200x81.png |
| 375x152 | t2m.fyh.logo.375x152.png |
| 650x263 | t2m.fyh.logo.650x263.png |
| 850x344 | t2m.fyh.logo.850x344.png |
| SIZE | FILE |
|---|---|
| 200x81 | t2m.fy.logo.200x81.png |
| 375x152 | t2m.fy.logo.375x152.png |
| 650x263 | t2m.fy.logo.650x263.png |
| 850x344 | t2m.fy.logo.850x344.png |
This is meant to be an example of options we have. The "red" heart may not be the best chouce to use, but I did this as a nod to Love Co. If used, I can quickly swap out the red heart for a white version, or even just a solid white heart or white outline of a herat to match the other. Logos such as this example clearly would not be used for printing purposes, but can be very affective for online marketing; especially during the initial start-up period while we are trying to market what we do.
| SIZE | FILE | BG COLOR |
|---|---|---|
| 375x146 | t2m.logo.redLove.375.bgg.gif | T2M Black |
| 375x146 | t2m.logo.redLove.375.bgw.gif | White |
| 375x146 | t2m.logo.redLove.375.bgb.gif | Black |
| 850x331 | t2m.logo.redLove.850.bgg.gif | T2M Black |
| 850x331 | t2m.logo.redLove.850.bgw.gif | White |
| 850x331 | t2m.logo.redLove.850.bgb.gif | Black |
This is meant to be another example of options and versatility we have. This is very similar to the "Animated Red Heart" with slight variations in the animations. Again, this is only meant to show options and possibly trigger thoughts.
| SIZE | FILE | BG COLOR |
|---|---|---|
| 375x146 | t2m.logo.shorter.375.bgg.gif | T2M Black |
| 375x146 | t2m.logo.shorter.375.bgw.gif | White |
| 375x146 | t2m.logo.shorter.375.bgb.gif | Black |
| 850x331 | t2m.logo.shorter.850.bgg.gif | T2M Black |
| 850x331 | t2m.logo.shorter.850.bgw.gif | White |
| 800x311 | t2m.logo.shorter.850.bgb.gif | Black |
The Take 2 Minutes logo uses two fonts: Acumin Pro and Source Sans. Information about both fonts is available in the below section. These fonts very well may be used on our website as well; however, the primary purpose of this information pertains to the use of the fonts in the logos.
The Acumin Pro font is used within the logo for the "Take" and "Minutes" text; notice the "2" is excluded as the "2" was custom designed for the Take 2 Minutes logo.
The Source Sans Pro ExtraLight font is used within the logo for the optional "Definition Text". The "Definition Text" is not required to be used/present on all variations of the Take 2 Minutes Logo and as such the Source Sans Pro ExtraLight font is only used when this text is present.
The Take 2 Minutes logo uses two primary colors: Blue and Orange. We have also designed an off-black to be used where needed; such as for much of the text within this style guide. We have appropriately named the two primary colors: T2M Blue and T2M Orange.
The importance of only using two colors in the logo is that is can make printing more simple. Generally, when having something printed the more colors needed the more timely and as such more costly. With this said, obviously one-color printing is the simplist.
The color codes for T2M Blue and T2M Orange are provided for reference below in: PANTONE, HEX, RGB, and CMYK.
The various icons...section still incomplete.
This section shows the current HTML tag designs for various tags.
The <h1> tag uses the following styles :
The <h2> tag uses the following styles :
The <h3> tag uses the following styles :
The <h4> tag uses the following styles :
The <h5> tag uses the following styles :
The <h6> tag uses the following styles :
<p> : This is a Paragraph <p> tag.
The <p> tag uses the following styles :
This is a Paragraph <p class="acuminpro-logomatch"> tag using the acuminpro-logomatch class.
The <p> tag with class="acuminpro-logomatch" uses the following styles :
This is a Paragraph <p class="sourcesans-logomatch"> tag using the sourcesans-logomatch class.
The <p> tag with class="sourcesans-logomatch" uses the following styles :
Tagless text uses the following styles :
Take 2 Minutes On Social Media:
